Privacy Policy
Last updated: 16th of November, 2025
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Collecting Personal Information
Device Information
- Purpose: To load the Site accurately and perform analytics to optimize our Site.
- Source: Collected automatically via cookies, log files, web beacons, tags, or pixels when you access our Site.
- Disclosure: Shared with our processor Shopify.
- Personal Information Collected: Web browser version, IP address, time zone, cookie information, websites/products you view, search terms, and how you interact with the Site.
Order Information
- Purpose: To provide products/services, process payments, arrange shipping, provide invoices/order confirmations, communicate with you, screen orders for fraud, and (with your consent) send you marketing information.
- Source: Collected from you.
- Disclosure: Shared with our processor Shopify.
- Personal Information Collected: Name, billing address, shipping address, payment info (including credit card numbers), email address, and phone number.
Customer Support Information
- Purpose: To provide customer support.
- Source: Collected from you.
Minors
Sharing Personal Information
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to subpoenas, search warrants, or other lawful requests, or to protect our rights.
Behavioural Advertising
- We use Google Analytics to understand how customers use the Site. Learn more here: Google Privacy Policy.
- You can opt out of Google Analytics here: Google Analytics Opt-Out.
- We may share information about your use of the Site, your purchases, and your interaction with our ads with advertising partners, including through cookies or similar technologies (with your consent, where required).
- We use Shopify Audiences to help show ads to potential buyers. Learn more in Shopify’s privacy resources.
- Bing
- Digital Advertising Alliance Opt-Out
Using Personal Information
Lawful Basis (EEA Residents)
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
Automatic Decision-Making
Your Rights
- GDPR (EEA Residents): You have the right to access, port, correct, update, or erase your Personal Information. To exercise these rights, contact us at support@arcfuelsupps.com.
- CCPA (California Residents): You have the right to know, access, port, correct, update, or erase your Personal Information. To exercise these rights, contact us at support@arcfuelsupps.com. You may designate an authorized agent to submit these requests on your behalf.
Cookies
Do Not Track
Changes
Complaints
SMS Marketing Compliance
Consent & Opt-In
- Explicit, documented consent is required for SMS marketing. Subscribing to email or providing a phone number is not sufficient—customers must specifically opt in to SMS.
- At opt-in, we clearly state the type and frequency of messages.
Message Content & Frequency
- All SMS must be accurate, clear, and not misleading. We do not send messages containing illegal activities, drugs, abuse, adult content, nudity, profanity, hate speech, or anything prohibited by S.H.A.F.T. (Sex, Hate, Alcohol, Firearms, Tobacco, including CBD, vaping, marijuana/cannabis).
- Messages are sent only between 9:00 am and 9:00 pm in your local time zone.
- We do not overwhelm customers with frequent messages.
Opt-Out & Unsubscribe
- Every SMS includes an opt-out method (e.g., reply STOP). All opt-out requests are processed promptly.
Data Privacy & Use
- Phone numbers and info collected for SMS are used only for stated purposes and not shared except as required by law or to fulfill services.
- Our Privacy Policy, including SMS terms, is available on our website and linked from all SMS opt-in forms.
Ensuring SMS Message Delivery
- No S.H.A.F.T. content: Sex, Hate, Alcohol, Firearms, Tobacco, CBD, vaping, marijuana/cannabis are strictly prohibited.
- Forbidden message categories: Any message violating S.H.A.F.T. will result in blocking of SMS numbers and lost campaign costs.
- Natural language: Use standard spelling and grammar.
- Direct consent: Collect consent directly from your customers.
- Set expectations: Disclose message frequency at opt-in.
- Business recognition: Include ARCFUELSUPPS™ LIMITED in all messages.
- Keep messages short: Recommended under 250 characters.
- Opt-out: Always provide opt-out options in SMS.
- Troubleshooting: SMS delivery can be affected by regional/legal restrictions, sender ID issues, formatting, and carrier filtering. Review delivery stats and follow best practices to improve deliverability.
TCPA & CTIA Compliance
- We comply with all TCPA requirements. Noncompliance can result in penalties ($500–$1,500 per message).
- We follow CTIA guidelines to maintain SMS program eligibility with carriers.
Record Keeping
- Records of consent, opt-in details, and opt-out requests are maintained as required by law.
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We maintain records of customer consent, opt-in details, and opt-out requests as required by law. When you provide consent for SMS marketing, your consent (including the date, time, and method of opt-in) is securely recorded in our systems. This information is retained to demonstrate compliance with applicable regulations and to honor your communication preferences. If you withdraw your consent or opt out, this is also documented and processed promptly.
Enforcement
- Employees and contractors involved in SMS marketing must review and follow this policy. Violations may result in disciplinary action.
Policy Updates
- This policy may be updated as needed. Significant changes will be communicated on our website or by direct notice.
We use tracking technologies, such as the Facebook Pixel, to collect information about your interactions with our website for advertising and analytics purposes. This information may be shared with third parties, such as Facebook, to deliver personalized ads and measure their effectiveness. You can manage your data preferences via your Facebook account settings.