Privacy Policy

Last updated: 16th of November, 2025

This Privacy Policy describes how ARCFUELSUPPS™ LIMITED (“the Site,” “we,” or “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from arcfuelsupps.com. It also outlines our compliance with SMS marketing regulations, including TCPA, CTIA, and best practices for message delivery.

Contact

If you have questions about this policy, our privacy practices, or would like to make a complaint, please contact us at support@arcfuelsupps.com or through our contact page.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. “Personal Information” refers to any information about an identifiable individual.

Device Information

  • Purpose: To load the Site accurately and perform analytics to optimize our Site.
  • Source: Collected automatically via cookies, log files, web beacons, tags, or pixels when you access our Site.
  • Disclosure: Shared with our processor Shopify.
  • Personal Information Collected: Web browser version, IP address, time zone, cookie information, websites/products you view, search terms, and how you interact with the Site.

Order Information

  • Purpose: To provide products/services, process payments, arrange shipping, provide invoices/order confirmations, communicate with you, screen orders for fraud, and (with your consent) send you marketing information.
  • Source: Collected from you.
  • Disclosure: Shared with our processor Shopify.
  • Personal Information Collected: Name, billing address, shipping address, payment info (including credit card numbers), email address, and phone number.

Customer Support Information

  • Purpose: To provide customer support.
  • Source: Collected from you.

Minors

The Site is not intended for individuals under the age of 15. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at support@arcfuelsupps.com to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to subpoenas, search warrants, or other lawful requests, or to protect our rights.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
  • We use Google Analytics to understand how customers use the Site. Learn more here: Google Privacy Policy.
  • You can opt out of Google Analytics here: Google Analytics Opt-Out.
  • We may share information about your use of the Site, your purchases, and your interaction with our ads with advertising partners, including through cookies or similar technologies (with your consent, where required).
  • We use Shopify Audiences to help show ads to potential buyers. Learn more in Shopify’s privacy resources.
You can opt out of targeted advertising by visiting:
  • Facebook
  • Google
  • Bing
  • Digital Advertising Alliance Opt-Out

Using Personal Information

We use your Personal Information to provide our services, including offering products for sale, processing payments, shipping and fulfilling orders, and keeping you up to date on new products, services, and offers.

Lawful Basis (EEA Residents)

If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases (GDPR):
  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase it. For more information on your right of erasure, see the “Your Rights” section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision-making has a legal effect on you or otherwise significantly affects you. We engage in limited automated decision-making (via Shopify) to prevent fraud.

Your Rights

  • GDPR (EEA Residents): You have the right to access, port, correct, update, or erase your Personal Information. To exercise these rights, contact us at support@arcfuelsupps.com.
  • CCPA (California Residents): You have the right to know, access, port, correct, update, or erase your Personal Information. To exercise these rights, contact us at support@arcfuelsupps.com. You may designate an authorized agent to submit these requests on your behalf.

Cookies

We use cookies to optimize your experience on our Site and to provide our services. You can manage cookies through your browser settings. For more information, visit All About Cookies. Blocking cookies may affect your experience and some features of the Site may not function properly. Blocking cookies may not fully prevent third-party information sharing; see the “Behavioural Advertising” section above for opt-out instructions.

Do Not Track

Please note that we do not alter our data collection and usage practices when we detect a Do Not Track signal from your browser, due to a lack of industry standard for response.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons.

Complaints

To make a complaint, contact us at support@arcfuelsupps.com. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

SMS Marketing Compliance

ARCFUELSUPPS™ LIMITED follows all SMS marketing laws and best practices, including TCPA and CTIA guidelines.

Consent & Opt-In

  • Explicit, documented consent is required for SMS marketing. Subscribing to email or providing a phone number is not sufficient—customers must specifically opt in to SMS.
  • At opt-in, we clearly state the type and frequency of messages.

Message Content & Frequency

  • All SMS must be accurate, clear, and not misleading. We do not send messages containing illegal activities, drugs, abuse, adult content, nudity, profanity, hate speech, or anything prohibited by S.H.A.F.T. (Sex, Hate, Alcohol, Firearms, Tobacco, including CBD, vaping, marijuana/cannabis).
  • Messages are sent only between 9:00 am and 9:00 pm in your local time zone.
  • We do not overwhelm customers with frequent messages.

Opt-Out & Unsubscribe

  • Every SMS includes an opt-out method (e.g., reply STOP). All opt-out requests are processed promptly.

Data Privacy & Use

  • Phone numbers and info collected for SMS are used only for stated purposes and not shared except as required by law or to fulfill services.
  • Our Privacy Policy, including SMS terms, is available on our website and linked from all SMS opt-in forms.

Ensuring SMS Message Delivery

  • No S.H.A.F.T. content: Sex, Hate, Alcohol, Firearms, Tobacco, CBD, vaping, marijuana/cannabis are strictly prohibited.
  • Forbidden message categories: Any message violating S.H.A.F.T. will result in blocking of SMS numbers and lost campaign costs.
  • Natural language: Use standard spelling and grammar.
  • Direct consent: Collect consent directly from your customers.
  • Set expectations: Disclose message frequency at opt-in.
  • Business recognition: Include ARCFUELSUPPS™ LIMITED in all messages.
  • Keep messages short: Recommended under 250 characters.
  • Opt-out: Always provide opt-out options in SMS.
  • Troubleshooting: SMS delivery can be affected by regional/legal restrictions, sender ID issues, formatting, and carrier filtering. Review delivery stats and follow best practices to improve deliverability.

TCPA & CTIA Compliance

  • We comply with all TCPA requirements. Noncompliance can result in penalties ($500–$1,500 per message).
  • We follow CTIA guidelines to maintain SMS program eligibility with carriers.

Record Keeping

  • Records of consent, opt-in details, and opt-out requests are maintained as required by law.
  • We maintain records of customer consent, opt-in details, and opt-out requests as required by law. When you provide consent for SMS marketing, your consent (including the date, time, and method of opt-in) is securely recorded in our systems. This information is retained to demonstrate compliance with applicable regulations and to honor your communication preferences. If you withdraw your consent or opt out, this is also documented and processed promptly.

Enforcement

  • Employees and contractors involved in SMS marketing must review and follow this policy. Violations may result in disciplinary action.

Policy Updates

  • This policy may be updated as needed. Significant changes will be communicated on our website or by direct notice.

We use tracking technologies, such as the Facebook Pixel, to collect information about your interactions with our website for advertising and analytics purposes. This information may be shared with third parties, such as Facebook, to deliver personalized ads and measure their effectiveness. You can manage your data preferences via your Facebook account settings.


Disclaimer: This policy is for informational purposes only and does not constitute legal advice. Please consult legal counsel for guidance specific to your business.